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How To Give Your Visitors More

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If you’re a blogger, it isn’t hard to figure out what you visitors came to your website for: content. And as a webmaster, it’s your job to give your visitors what they’re looking for. There are many ways to do this, especially under the world’s best and most expandable blogging platform, WordPress.

Why is Giving Important?

Giving your visitors more gives your visitors a reason to stay on and come back to your website later. If you’re blogging for income, this means more ad-clicks, more affiliate sales, and most importantly, more subscribers. You easily can appear to have tons of content on your website to both users and content-hungry search engines, which you actually already do, but the visitor doesn’t usually see this. All of these benefits without writing a single word of extra content. Internet browsers are constantly looking for and sharing content.

By using the techniques outlined below, you can lead them to your content using nothing more than your own blog.

Use “Related” Plugins

The WordPress plugins that tell visitors which content on your website  they’d likely find interesting are amazing. These addons use special algorithms to know what your visitors are looking for with accuracy. But these plugins don’t stop at helping visitors find new content. They also help search engines find and index more of it and, using internal linking, they add to your website’s link popularity.

How?

These kind of plugins create networks of links in seconds for every page of content you write. Content links to more content. This is an internal linking wonderland, and internal linking does pass PageRank. There is no reason, especially if you use WordPress, to implement a “Related Posts/Content” to your blog, preferably after each post.

Use “Popular Content” Widgets

As we already know, it is very important to give your visitors more content. A good way to do this is to highlight the best parts of your website. And in blogging, that is your content. But more specifically, which content? Your most popular content. Your most popular content is content that your readers have signaled to you to be the best on your website by commenting and sharing.

But why is it important to make this content even more popular?

Don’t overdue what’s popular, just make them aware

You know because it’s popular that this content is good and well-liked. If a visitor gets pulled into an article like this, they may feel inclined to share, read more, or even subscribe to your blog and buy a product. Many people disagree and say that you shouldn’t work on making your popular content more popular, but rather do the same for your unpopular content. Although this is true in a way, it is false in many more ways. Still, do not overdo this, your popular content should only be featured on a widget on your sidebar or footer, and nothing more.

Use “Random Content” Plugins

A new nearly-unlimited source of new con­tent

The major flaw of the “Popular Content” plugins is that they only show a top few of your posts, and they don’t change too much. Random content plugins fix all of this. They show your user a few posts on your blog, picked at random – when you refresh your browser, a few new posts will be shown. This creates an effective solution for easily giving your readers a new nearly-unlimited source of new content right from your sidebar. Plus, these plugins are easy to set up and you can get them running in seconds, whilst popular content plugins may take a few days to setup as they gather post traffic data.

Have an Internal Structure, and Not Just Within Your Posts

Another way to give your visitors more of your content is to make it easier for them to read it.

The problem with most blogs is a lack of internal structure. This mistake has the power to anchor a website’s search engine rankings. But by internal structure, I don’t mean the structure of your content – that’s a completely different post. I mean how your website as a whole is structured. With blogging systems evolving quickly, it is becoming easier and easier to forget about this.

So what should you do about this?

Simply structure your site in an easy to understand way. Make sure that a visitor can easily find what they’re looking for, and be sure to use categories and tags effectively. Also add nofollow links to archives and categories within your blog sidebar/footer. This minimizes what the user has to go through to get more from your blog, and therefore increases your conversion rates, whether they are for RSS or ad clicks.

“3 Clicks Rule”

One related rule I try to follow myself is the “3 Clicks Rule”. The rule states that no page should be more than 3 (link) clicks from your homepage. This makes sure that no page on your website is too weak in terms of link popularity and that each page can be reached with little effort from the visitor. A great way to implement this on your website is to use a Sitemap and link to it within your footer so each page is only 2 clicks away from any other page.

First Sights

Always give your readers more

Your blog is a home to tons of quality content. But what does the visitor see? Only the first page of your posts. It’s important to put some of your blog (sidebar/footer) to use giving visitors more content. The tips above are some great methods you can use to help visitors get more from your website. They also provide a way for you to build your active community  - the more content a reader sees, the more comments they make. Finally, giving your users more also gives search engines more to index and builds the link popularity of all of your posts automatically.

Thanks for reading! If you liked this article, be sure to retweet and share! It won’t promote itself! ;)

Related posts:

  1. Want Massive Exposure? I Don’t Think You’re Ready For It

  2. 4 Easy Ways To Increase Readership On Your Blog

  3. Blog Design: Making the most out of your footer space


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